Deeply passionate about the ocean and the sustainability and ethical sourcing of its precious produce is at the heartbeat of why Will Brunker founded Efishency.

With over 2 decades experience working across various sectors of the Australian seafood industry including the industries leading primary producers, restaurant wholesalers, market traders and sales and marketing agencies, Will has a deep understanding of the industry from sub surface to end user experience.

Knowing exactly what it takes to deliver a box of premium sashimi grade seafood to a busy chef running a hatted restaurant in Sydneys CBD, or a box of Prawns to a retailer running a wet-fish window in the outer suburbs is just one part of Wills story and why Efishency was created.

Having a deep understanding of how to articulate the virtues of a fishery to a chef, retailer, end user or wholesaler and tying this in with tried and tested operational experience is integral in creating a full circle sales and marketing approach.

Passionately dedicated to telling the story as much as ensuring steady market delivery for each sustainable and selective fishery represented is why Efishency was created.